Brie Code

Love Drugs

My friends aren’t interested in adrenaline. In a world where we are all overwhelmed with constant shock and change, my friends are looking for relief. They are looking for video games about care and characters. But it’s not only for cultural reasons that my friends prefer care to shock. There’s also an underlying physiological reason why this is so. It has something to do with stress reactions. And this holds the key to the future of the industry.


Brie Code is a speaker, writer, and the CEO and creative director of Tru Luv Media, a tiny video game studio that makes games with people who don’t like games. Previously she was a lead programmer at Ubisoft Montreal on the soft, ethereal game Child of Light and three Assassin’s Creed games. Her favorite games are Skyrim and the Colonel’s Bequest.